Google requires most advertisers to verify their identity or business. Missing the deadline, or submitting documents that do not match, can pause or suspend the account.
Why verification fails
- Name on documents does not match the payment profile
- Blurry, cropped or expired documents
- Choosing individual when an organization pays
- Agencies verifying as themselves instead of the client
After a failure
You can usually resubmit with corrected documents. If the account was suspended for failing verification, the appeal should include the documents that complete it.
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