Google wants to know who is behind a store before sending shoppers to it. When identity is unclear, misrepresentation suspensions follow.
Consistency is the signal
The same name, address and contact details should appear on your website, in Merchant Center business information and in public listings. Differences between them are a common trigger.
Domain matters
Use an email on your own domain, and make sure the website you claimed in Merchant Center is the one your products link to.
Need help with this? See our Merchant Center recovery service. Every case starts with the $199 Complete Audit, credited toward your package.