Health and Supplement Stores: Claims That Trigger Merchant Center Suspensions
Unsusp Editorial · August 6, 2026 · 5 min read
Health, supplement and wellness stores face stricter review than most. A single product page promising a cure can put the whole account at risk.
Infographic: Product claims: safer vs risky
Restricted and unapproved ingredients
Some ingredients are restricted or not allowed in Shopping ads at all. Check every product against Google's unapproved substances list, including items in bundles.
Disease and cure claims
Claims that a product treats, cures or prevents a disease are the most common problem. Remove them from titles, descriptions, images and reviews you highlight.
Make the business verifiable
Health products raise the bar for trust: clear business identity, contact details and realistic policies matter even more here.