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Merchant Center

When to Request a Merchant Center Review (and Why Rushing Costs Weeks)

It is tempting to request a review the moment you change something. But each rejected request can add a waiting period before you are allowed to try again.

Requesting a review: rushed vs preparedRequesting a review: rushed vs preparedPreparedRushedFull audit of store, policies andfeedOne or two quick fixesEvery page checked as a new buyerOnly the page mentioned in the emailBusiness info matches the websiteDetails left inconsistentOne strong requestSeveral requests in quick successionFaster overall recoveryGrowing cool-down periodsunsusp.comGoogle account suspension recovery
Infographic: Requesting a review: rushed vs prepared

How cool-downs work

After repeated unsuccessful review requests, Google can impose a waiting period before the next request is allowed, and it can grow with each rejection.

Prepare as if the reviewer is a first-time buyer

Browse your store as a stranger would: can you tell who runs it, how to contact them, what shipping costs and how returns work? Fix everything that would make you hesitate.

Need help with this? See our Merchant Center recovery service. Every case starts with the $199 Complete Audit, credited toward your package.

Your account is suspended. Let us get it back.

Every case starts with the $199 Complete Audit: the real cause, your odds and a fix plan. The $199 is credited toward your reinstatement package.