Shopify makes launching a store easy, which also means many stores go live with template content and missing details that Google treats as misrepresentation signals.
Template content
Default policy text, sample products or placeholder "About us" pages suggest the store is unfinished. Replace them with specific, accurate content.
Shipping and currency
Shipping zones and rates in Shopify should match the shipping settings in Merchant Center, and your store currency should match the feed.
Apps and redirects
Some apps add countdown timers, fake sales notifications or redirects. Remove anything that creates false urgency or sends shoppers somewhere unexpected.
Need help with this? See our Merchant Center recovery service. Every case starts with the $199 Complete Audit, credited toward your package.